Hocoma successfully recruited for the challenging position in August 2013. As the new departmental head, Donny manages the Marketing & Communication team of six and is responsible for the global strategy of all marketing activities of Hocoma.
Donny was born and raised in Singapore. He acquired his Bachelor Degree from University of Queensland in Australia and completed the degree with distinction. Since 2002, he has been living in Switzerland and has also managed to share his international communication experiences in the various corporations. Prior to the current position with Hocoma, he worked for Ricoh Switzerland as the team leader for the Corporate Marketing department. In addition, he was also appointed as a steering committee member to represent the Ricoh European Works Councils. Donny will be finalizing his part-time master degree in Business Communications shortly at the Hochschule für Wirtschaft Zürich (HWZ).
“I look forward to share my comprehensive intercultural marketing and communication experiences in an emerging medical technology organisation. Together with an experienced young team, we aim to efficiently position new and existing robotic rehabilitation technologies and services,“ comment Donny Lee on the new challenge.
Positive start for the first 100 days with Hocoma
Part of Donny’s responsibilities involve clear definition of the marketing activities, which adapts to the ever-changing demands from clients and communication channels. Hocoma engages more than 150 employee worldwide, with the aim of providing optimized therapy solutions for patients with neurological movement disorder, so that the patient can improve their quality of life.
“The dynamic rehabilitation market is being advanced by innovations and new developments, which require a constant and watchful eye to fulfill any global marketing requirements and international branding. Therefore, we are pleased to be able to engage Donny Lee, who is well-versed with current marketing methodologies. With his extensive know-how and strategic capabilities, we will be able to ensure and foster a closer network between the different departments as well”, explains Olivier Reinl, Chief Sales & Marketing Officer.